Testing / 1 posts found

It’s Matt, the A/B testing guy from Thrive Themes

by DanC
Here is a great email about A/B testing I recieved today! I have no promotional links to this company . I really liked the video too. "Real knowledge is to know the extent of one's ignorance." - Confucius (551- 479 BC) .................................................................................................................................................................................. So here’s the deal. When people run A/B tests: They either test inconsequential design elements with low optimization potential (like button color)… – OR – ...they freak out and end their tests too early if variations start to underperform. Sound familiar? Maybe you've had the experience of starting a test, but then saw your variation under-performing like crazy…