Complete Guide to SEO Copywriting

A great guide from the Yost Blog!

by DanC

SEO copywriting is both a key element and a big challenge in every SEO strategy.
As search engines spider web pages, the content of your website should be fine-tuned to the – ever-changing – algorithms of search engines.
You should also write clearly so that your audience both enjoys and understands your website.
And we know that readability ranks.

This complete guide to SEO copywriting talks through the process of keyword research as well as the 3 stages of the writing process.
It will also help you write the readable and SEO-friendly articles your website needs! And last, but not least, we’ll give you some insights into writing content for international sites, and the challenges that come along with that.

This guide to SEO writing covers:

SEO copywriting and holistic SEO
Before writing: always start with keyword research
Three phases of writing an article
Phase 1 of the writing process: Preparing your text
Phase 2 of the writing process: Writing your text
Phase 3 of the SEO writing process: editing your text
SEO copywriting for international sites
Conclusion: SEO copywriting is a process
SEO copywriting and holistic SEO
At Yoast, we practice what we call ‘holistic SEO’. Your primary goal should be to build and maintain THE BEST possible website. Ranking in Google will come automatically if your website is of extremely high quality.

Content SEO Post author is
Marieke van de Rakt

Marieke van de Rakt is both researcher and projectmanager at Yoast.
She has a PhD in Social Sciences, her current research focuses on conversion and web analytics.

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